1. Definitions
“Alliance,” “we,” “us,” or “our” means PersonalInjuryLawAlliance.com and the operator(s) of the platform.
“Site” means PersonalInjuryLawAlliance.com and any pages, tools, features, or services offered through it.
“State Directory” means a state-level directory site or section operated by the Alliance.
“Firm,” “Advertiser,” or “you” means any attorney, law firm, or business submitting or purchasing a Listing.
“Listing” means an advertising profile or placement in a State Directory or on the Alliance site.
“Consumer” means any person using the Site to find information about legal services.
The Alliance operates an advertising-supported directory platform featuring independent, state-level directories focused on personal injury law.
The purpose of the Site is informational: to help Consumers locate and compare attorneys and law firms. The Site may include general educational
content and directory listings that present Firm details such as practice focus, website links, and published contact information.
The Alliance is not a law firm, does not provide legal advice, and does not select, recommend, or endorse any Firm.
Participation in the directory is a form of advertising.
No lead delivery: The Site does not provide lead capture forms, call tracking numbers, or inquiry routing services unless explicitly stated in writing for a specific program.
Any contact actions occur directly between the Consumer and the Firm using the Firm’s published contact details and links.
3. No Legal Advice; No Attorney–Client Relationship
Content on the Site is provided for general informational purposes only. It does not constitute legal advice, does not create an attorney–client
relationship, and should not be relied upon as a substitute for consultation with a licensed attorney.
Any communications initiated through a Listing occur between the Consumer and the Firm. The Alliance does not participate in fee arrangements,
legal representation, or case decisions, and is not responsible for the outcomes of any engagements between Consumers and Firms.
4. Attorney Advertising Disclosures
Listings on this Site are attorney advertising. Unless otherwise stated, directory placements are paid advertisements. The Alliance does not guarantee
that any Firm is qualified for a particular matter. Consumers should verify licensing, disciplinary history, and suitability independently.
Firms are solely responsible for compliance with all applicable attorney advertising rules, professional conduct rules, and licensing requirements in any
jurisdiction where they advertise or practice.
5. Separate State Participation; Separate Listing Agreements
Each State Directory operates independently. A Firm may participate in one or more states, but participation in each state is governed by a separate
listing arrangement applicable to that state. Billing and administration may be consolidated for convenience; however, rights, obligations, inventory
limits, placement rules, and availability remain state-specific unless explicitly stated in writing by the Alliance.
Key clarifications:
- Acceptance, availability, placement, and pricing in one state does not guarantee acceptance, availability, placement, or pricing in any other state.
- Any exclusivity, caps, or priority placement applies only within the specific state where purchased or granted.
- Layouts, sorting, and directory rules may differ by state and may change over time as the directories evolve.
6. Plans, Placement, Inventory, and Changes
Listing options may include Free Core Listings, Enhanced Listings, per-area coverage, statewide coverage, featured visibility, homepage visibility, and other plan types
described on the Pricing page and/or during onboarding.
Placement order and visual treatment depend on plan type, inventory limits, and directory layout. The Alliance may adjust layouts, categories, sorting, and presentation
to improve usability, compliance, performance, or consistency. We do not guarantee any specific pixel position, scroll depth, or design treatment indefinitely.
We will make reasonable efforts to preserve the general value of purchased placements.
Featured or priority placements may be capped by state and/or area, and the Alliance may decline purchases when inventory is full.
7. Founding Firms (4 per State)
Where offered, Founding Firm status is a state-specific early adopter program limited to four (4) firms per state. Founding benefits apply only within the state(s)
where the Firm holds a Founding slot. Founding status in one state does not confer Founding status in any other state.
- Cap: each state is limited to four (4) Founding Firms.
- Non-transferable: if a Founding listing is canceled or terminated, the Founding slot may be retired rather than reassigned, at the Alliance’s discretion.
- Pricing: Founding rates may be standardized across states or disclosed during onboarding; any lock-in applies only while the Founding listing remains active for that state.
Founding status is an advertising placement and recognition program. It does not guarantee leads, calls, inquiries, rankings, or case outcomes.
8. Pricing, Billing, Renewal, Cancellation, Refunds
Pricing is shown on the Pricing page and/or in onboarding communications. Some states may offer limited-time launch pricing. Unless otherwise stated in writing,
listings renew automatically until canceled.
8.1 Billing and renewal
- Plans may be billed monthly or annually, depending on availability and your selection.
- Automatic renewal continues until canceled.
- Non-payment may result in suspension or removal of the Listing.
8.2 Cancellation
- Cancellations take effect at the end of the current billing period unless otherwise stated.
- You are responsible for canceling before renewal if you do not wish to continue.
8.3 Refunds
- No partial-period refunds for unused time unless required by law or explicitly agreed in writing.
- Chargebacks or payment disputes may result in immediate suspension while investigated.
8.4 Launch pricing
Where available, launch pricing is temporary and state-specific. When launch pricing ends, renewals and new purchases may convert to standard rates.
The Alliance may end launch pricing at any time for a state, subject to prior written commitments already made.
9. Listing Content, Accuracy, and Compliance
Firms are responsible for ensuring that all Listing content is accurate, current, and compliant with applicable bar rules, laws, and professional conduct requirements.
You represent and warrant that you have the right to use any logos, photos, trademarks, and other materials you submit.
The Alliance may edit formatting for clarity and consistency, request substantiation, or remove/decline content that appears misleading, inaccurate, infringing, unlawful,
or creates material legal risk. We may suspend or remove Listings for repeated issues, complaints, non-payment, or violations of these Terms.
10. Acceptable Use; Prohibited Conduct
You agree not to misuse the Site or attempt to interfere with its operation, security, or integrity. Prohibited conduct includes, without limitation:
- Scraping, harvesting, or copying Listings at scale without written permission
- Attempting to bypass inventory caps or creating deceptive duplicate Listings
- Uploading malware, attempting unauthorized access, or disrupting services
- Posting defamatory, unlawful, infringing, or misleading content
- Impersonating other Firms, attorneys, Consumers, or the Alliance
11. Intellectual Property
The Site, directories, design, text, code, logos, and arrangement are owned by the Alliance or its licensors and are protected by intellectual property laws.
You may not copy, reproduce, modify, distribute, or commercially exploit Site content without written permission.
By submitting Listing content, you grant the Alliance a non-exclusive, worldwide, royalty-free license to host, display, format, and distribute that content for directory
and promotional purposes related to the Site and State Directories.
12. Third-Party Links and Services
The Site may link to third-party websites (including Firm websites). We do not control those sites and are not responsible for their content, policies, or practices.
Third-party links are provided for convenience and do not imply endorsement. You access third-party sites at your own risk.
13. Disclaimers (No Guarantees)
The Site and Listings are provided on an “as is” and “as available” basis. To the maximum extent permitted by law, the Alliance disclaims all warranties, express or implied,
including implied warranties of merchantability, fitness for a particular purpose, title, and non-infringement.
No performance guarantees:
- No guarantee of any minimum number of leads, calls, inquiries, or contacts
- No guarantee of Google rankings, SEO performance, or traffic volume
- No guarantee of consumer behavior, case outcomes, or revenue
The Alliance may experience downtime, errors, interruptions, or delays. We may change features, layouts, or directory rules over time.
14. Limitation of Liability
To the maximum extent permitted by law, the Alliance will not be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, including
lost profits, lost revenue, lost business opportunities, reputational harm, or data loss, even if advised of the possibility.
To the maximum extent permitted by law, the Alliance’s total liability for any claim arising out of or related to the Site or a Listing will not exceed the total fees paid
by the Firm to the Alliance for the applicable state listing during the twelve (12) months preceding the event giving rise to the claim.
Some jurisdictions do not allow certain limitations; in those jurisdictions, liability is limited to the greatest extent permitted by law.
15. Indemnification
You agree to defend, indemnify, and hold harmless the Alliance and its owners, operators, contractors, and affiliates from and against any claims, damages, liabilities,
losses, and expenses (including reasonable attorneys’ fees) arising from or related to:
- Your Listing content, including alleged false or misleading statements
- Your violation of bar advertising rules, laws, or professional obligations
- Your use of the Site in violation of these Terms
- Disputes between you and Consumers or other third parties
- Your infringement of third-party rights (e.g., logos, trademarks, images)
16. Privacy
Our Privacy Policy describes how we collect, use, and protect information. By using the Site, you consent to our data practices as described in the Privacy Policy.
See Privacy Policy.
17. Changes to These Terms
We may update these Terms periodically. The “Last updated” date reflects the most recent revision. Continued use of the Site or continued participation in Listings after changes
constitutes acceptance of the updated Terms. If you do not agree to updated Terms, you must stop using the Site and cancel Listings prior to renewal.
18. Governing Law; Venue
These Terms are governed by the laws of the state in which the Alliance is operated, without regard to conflict-of-law principles. Any dispute arising from or related to these Terms
or the Site shall be brought in the state or federal courts located in that state, unless the parties agree otherwise in writing.
Questions about these Terms or directory participation can be directed to:
Email: admin@personalinjurylawalliance.com
This Terms page is provided for transparency and platform governance. It is not legal advice. If you need help interpreting these Terms, consult qualified counsel.